Indeed, there are two options in building a product: build, then sell or grow together. | by Anca Onuta | Medium

When it comes to decision-making, you have two main choices: First, you can make a decision and then try to sell it to the stakeholders. This can be a lengthy iterative process that requires quite a bit of to-and-fro, negotiation, and possibly persuasion. Your second option is to bring the stakeholders together — be it in the same room or a video call — and decide collaboratively. This option takes advantage of the group’s collective knowledge, ensures that everyone has the same understanding, allows the individual stakeholders to be aware of the other people’s perspectives and interests, and typically results in stronger support for the decision, which makes it more likely that the individuals will stick to it and see it through.

Stakeholder Management Tips for Product People

Roman Pichler

1 min readJun 1, 2020

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Indeed, there are two options in building a product: build, then sell or grow together. I see Product Owners prefer to go with the first option because of different reasons. What will be your getting started advice for the ones that will like to try the 2nd scenario of creating a stakeholder community that contributes to the definition of the product features?

Some Product Owners have a strong vision about their product, and I feel that for them, the first strategy will be more suitable. But it is also dangerous as they might be wrong. What tools or processes do you recommend to use in this situation?

Product Management

Stakeholder Management

Product Leadership

Written by Anca Onuta

🚀 Fractional COO 🎯 Vision to Action📍Lille, France

Responses (1)

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